Case Study · College Board · 2019–2025

PowerFAIDS: Making an Enterprise Financial Aid Platform Usable

I led UX and human-centered design for PowerFAIDS, a complex platform that educational institutions use to manage student financial aid. My work turned institutional rules and data-heavy workflows into clear, accessible experiences for financial aid administrators.

Up to 90%

higher task success on redesigned critical workflows

Up to 70%

less onboarding time through simpler navigation, labels, and content hierarchy

50%

faster setup of saved searches after the Selection Sets redesign

My Role

  • Role: Lead UX Designer / Product Designer
  • Team: UX, product management, financial aid SMEs, and React development teams
  • Tools: Figma, Protopie, Apricot Design System

The Challenge

Financial aid administrators handle complex, regulated work: grouping students, checking eligibility, and acting on missing documents. The platform reflected the institution’s rules more than its users’ tasks. Terminology was technical, workflows were hard to learn, and users had little visibility into saved searches and the conditions behind them.

Approach

  1. Research: stakeholder interviews, usability studies, heuristic evaluations, and journey mapping with financial aid administrators, including 10+ users across institution types for Selection Sets.
  2. Structure: information architecture, task flows, and responsive wireframes built around real tasks, such as “find all students eligible for X aid but missing Y documents.”
  3. Design: high-fidelity prototypes using Apricot Design System components, visual filter building (chips, grouped conditions), and a real-time preview of matching results.
  4. Validate: iterative usability testing; plain-language relabeling (“Selection Set” → “Saved Search Criteria”); a multi-layered condition builder simplified into a wizard flow.
  5. Deliver: development-ready interaction specs for Agile delivery, with Section 508 and WCAG requirements built into design reviews and React implementation discussions.

Problem → Design Response

What users struggled withDesign responseDocumented result
Steep learning curve for building advanced searchesWizard-style flow replacing a multi-layered condition builderSaved-set setup time cut by 50%
Overly technical terminologyPlain-language relabeling (“Selection Set” → “Saved Search Criteria”)Comprehension of search logic up 60% in usability testing
No visibility into saved searches or applied conditionsVisual rules and groups, a readable logic summary, and a real-time preview of matching resultsBetter discoverability and reuse of saved searches
One-off patterns across modulesBuilt from Apricot Design System componentsFilter pattern reused in 3 other modules
Each problem comes from discovery interviews with 10+ financial aid users across institution types.

From Sketch to Shipped UI

Hand-drawn sketch of the rule builder: Add Rule and Add Group controls, rule rows with Field Alias, Comparison, Type and Value, and Remove, Cancel and Save actions
Early paper sketch: rules and groups as stackable, removable rows.
PowerFAIDS rule builder with Not, And and Or toggles and two rules: Award Year To Pay From equals 2025-2026, and COD Update Required equals Yes, with a readable logic summary below
Final UI: a real query for awards needing a COD update, with the logic shown in plain text below the rules.
PowerFAIDS rule builder with two rules: Award Year To Pay From equals 2025-2026, and COD Origination Status equals Rejected, with a readable logic summary
The same pattern finding rejected COD originations: one consistent model for different tasks.

Impact

  • Task success up to 90% higher and onboarding time up to 70% lower on redesigned workflows
  • Saved-search setup time cut by 50%; comprehension of search logic up 60% in usability testing
  • The advanced filter pattern was reused in 3 other modules
  • Ran recurring UX Clinics and design critiques; mentored junior designers and developers

Takeaway

Enterprise complexity doesn’t have to reach the user. Grounding the design in users’ own language, showing the system’s logic visually, and building accessibility in from the start made PowerFAIDS more powerful and more human.